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Exam MKT-101 Training | MKT-101 Exam Guide Materials

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Salesforce MKT-101 exam is an essential certification for professionals looking to advance their careers in digital marketing. It covers a wide range of topics related to customer journey creation and analysis using Salesforce Marketing Cloud. With the right preparation and training, candidates can demonstrate their expertise in this field and enhance their career prospects.

The Salesforce MKT-101 exam is intended for those who want to demonstrate their expertise in Marketing Cloud and prove their ability to develop and manage a marketing strategy based on customer data. Build and Analyze Customer Journeys using Marketing Cloud certification is ideal for marketers, marketing automation specialists, and sales representatives who want to enhance their skills and stay ahead of the curve.

To pass the Salesforce MKT-101 Exam, you must have a solid understanding of Marketing Cloud's features and capabilities, as well as best practices for creating effective customer journeys. You should also be familiar with key concepts such as data management, audience segmentation, and campaign measurement. MKT-101 exam consists of 60 multiple-choice questions and you have 90 minutes to complete it. A passing score of 65% is required to earn the certification. Upon passing the exam, you will receive the Salesforce Certified Marketing Cloud Email Specialist credential, which demonstrates your proficiency in using Marketing Cloud to drive customer engagement and revenue growth.

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MKT-101 Exam Guide Materials, Visual MKT-101 Cert Exam

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q85-Q90):

NEW QUESTION # 85
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?

A. Data Filter
B. Suppression List
C. Triggered Send
D. Automation Studio
E. Template Based emails

Answer: A,D,E

NEW QUESTION # 86
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
B. Use Automation Studio to prepare personalization data and initiate journey.
C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
D. Use Automation Studio and Salesforce sends with campaign as an audience.

Answer: A

NEW QUESTION # 87
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A. Sender Authentication Package
B. Send Throttling
C. Einstein Engagement Frequency

Answer: B

NEW QUESTION # 88
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
B. Create a Test data extension that contains the five content variations the two team members need to validate.
C. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
D. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."

Answer: D

NEW QUESTION # 89
A marketer wants to send the same email with the same send properties in several automation. Which activity should be
created within Automation studio?

A. Automated send
B. Send email
C. Template send
D. Triggered send

Answer: B

NEW QUESTION # 90
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